In 2021, I earned my Graphic Design Certificate at the School of the Art Institute of Chicago. Over the course of two years I took classes like Introduction to Graphic Design, Digital Design with Adobe InDesign, and Brand Identity Systems. The assignment below is from the latter.
BRAND IDENTITY SYSTEM DEVELOPMENT
ASSIGNMENT: Identify, develop and produce an integrated brand identity system that goes beyond the traditional logo. From rough sketches to final digital files, develop the practical components to create a public-facing pre-packaged drink brand called while exploring the role of visual metaphor and styling in creating its personality. Must use the name “Shift” and include a logo, brand color scheme, designed label and bottle, and Out of Home marketing.
Brand Name Typography, Word Map and Logo Exploration
Variations of Product Label
Color Scheme, Final Product Design and OOH Mock Ups